Strategy

KTM is a premium manufacturer of high-performance and ready-to-race vehicles for offroad and street use, warranted by continuous innovation and a differentiated product design. It is our corporate vision to become the biggest global sports motorcycle producer. To accomplish this, KTM focuses on further developing its position across all market segments and on opening up new markets. In the financial year 2012, KTM realized its goal of becoming the most successful manufacturer of motorcycles in Europe and the U.S. and standing out clearly from the competition by materially increasing its market shares. The brand continued this positive trend in 2013. Moreover, not one, but two innovative milestone models provided a strong impetus.

The product range here covers all important categories of engine capacities and performance classes (125 – 1300cc) and was also expanded by the addition of multi-track vehicles. The small-engine street motorcycles – developed in cooperation with our Indian partner, Bajaj – open up a new, global segment for KTM. In March 2011, the 125 DUKE was launched successfully on the European market, and the next step was taken in January 2012 in the shape of the 200 DUKE. This latter was the first motorcycle to be offered globally by KTM. And just another year later, the next globally available motorcycle was launched in the past financial year, in the shape of the 390 DUKE.

The 200 DUKE and 390 DUKE with their sophisticated design are important steps in implementing our global product strategy and expanding into the emerging markets. With these and the RC models also developed in collaboration with Bajaj in the financial year 2013, the KTM street product range opens up strongly to young buyers by offering unique variety.

Moreover, the model range was further perfected and expanded in 2013 by two internationally acclaimed new additions. Both the 1190 ADVENTURE / R in the travel enduro segment and the super-sporty 1290 SUPER DUKE R in the naked bike segment demonstrate in impressive fashion what is technically feasible at this moment in the world of sport motorcycles.

Our successful involvement in offroad racing all over the world durably strengthens the KTM brand and our leading market position. Directly incorporating into serial products the successful technology that originates from racing is a central element of our corporate strategy which is illustrated even more clearly by the corporate philosophy of "READY TO RACE". Re-entering the street world championship in 2012 with a Moto3 racing engine developed completely on our own and dominating that class since that re-entry fits in seamlessly with that global product and sports strategy. More than 240 world championship titles are an impressive testament to a continuous, strong commitment to racing sports.

Extending our product range and opening up new niches and markets are essential elements of KTM's long-term growth planning strategy. Accordingly, our strategy focuses on research & development, on further developing our distribution network, on an efficient supplier structure and on investing in a strong and global brand.

KTM cultivates closeness to its customers through a well-trained network of dealers passing on customer feedback and potential market trends directly to the factory. Their professionalism and customer focus are vital to our corporate success. KTM therefore strives to sustainably further its partnership with its dealers, which is grounded in fairness and trust. Due to the constant qualitative growth in product range and a specially developed store concept, KTM dealers can run a profitable business solely by selling KTM products.

KTM-Sportmotorcycle's strategic milestones:

  • Expansion of its leading role in the "lightweight construction" development sector
  • Consistent building of expertise in the fields of "electric mobility" and "component engineering"
  • Further development of the distribution network
  • Utilisation of a global, efficient supplier structure
  • Customer service and intensive market research in the generation of new product trends
  • Leading roles in relevant, international motorsport categories:
    • Motocross World Championship
    • Supercross USA
    • FIM Moto3 Road Racing World Championship
    • Dakar Rally
    • Enduro World Championship
Ready To Race