KTM is and remains a premium manufacturer of high-performance, race-ready vehicles for offroad and street use.
Ongoing innovations, sought for and implemented by the large team at the professionally organised Research and Development Centre, plus leading design together constitute the powerful driving force behind the company. In the long term, KTM-Sportmotorcycle AG is aiming for the leading position among European motorcycle manufacturers and to expand the brand with the core values of "innovation" and "sporty mobility".
On the way to becoming a global premium brand in the power sports segment, the company is utilising its product strength to the same extent as its established international distribution network with 23 subsidiary companies.
KTM-Sportmotorcycle's strategic milestones
- Expansion of its leading role in the "lightweight construction" development sector
- Consistent building of expertise in the fields of "electric mobility" and "component engineering"
- Further development of the distribution network
- Utilisation of a global, efficient supplier structure
- Customer service and intensive market research in the generation of new product trends
- Leading roles in relevant, international motorsport categories:
- Motocross World Championship
- Supercross USA
- FIM Moto3 Road Racing World Championship
- Dakar Rally
- Enduro World Championship
The product portfolio is being expanded with motorcycles in the lower and higher performance classes, as well as with multi-track vehicles. One new segment is being opened up with the small-engined street motorcycles that KTM is developing in cooperation with Bajaj Auto Ltd. Our range of street motorcycles is therefore being rounded off at the bottom end and made more accessible than ever to a young, bike-loving clientèle.
However, with the launch of the first "Made in Austria" superbike in the form of the 1190 RC8, KTM has also sustainably strengthened its acceptance as a premium manufacturer in the street sector. In addition, KTM has set new innovative trends in the automobile sector with the development of the X-Bow extreme sports car. Customers have thus gained access to Formula 1 technology in road use.
Our successful engagement in racing sustainably strengthens the KTM brand and its market position. The seamless transfer of technology from the world of racing into series production is a core component of the corporate strategy. The return to the FIM Road Racing World Championship in 2012 with a Moto3 racing machine developed entirely in-house fits perfectly into the global product and sports strategy.
A feeling of closeness to the customers is fostered above all by the KTM dealers, who pass on customer feedback and potential market trends to the company headquarters in Mattighofen. Their professionalism and customer orientation are a key factor in our success. KTM therefore makes every effort to promote sustainable partnerships with KTM dealers based on trust and fairness. Our extensive product portfolio and the specially developed store concept allow dealers to operate a profitable business solely on the basis of selling KTM products.