The KTM Brand
"READY TO RACE" – for KTM, these three words are far more than a simple slogan. They stand for the entire company philosophy of developing vehicles that can without any modifications comprehensively assert themselves in any race. Direct from the dealer onto the track and into the battle for victory.
Designers, engineers and riders are bound by a clear common denominator: an unconditional passion for motorcycles. The whole KTM family is a living example of this worldwide. Countless offroad world and European championship titles plus brilliant victories in the world's toughest races (International Six Days Enduro, Dakar Rally, Erzbergrodeo, and many more) all speak for themselves. And KTM Supermotos, Naked Bikes, Superbikes and the X-Bow all demonstrate what an "orange" lead means on asphalt.
Reduction to the bare essentials optimises the performance of a motorcycle - in racing and everyday riding alike. And these "essentials" must be composed of top-quality, tried and tested parts. This is how a KTM is created!
The same distinctly transparent riding feeling that characterises KTM racing machines is also provided by a KTM motorcycle in everyday use. It assists the rider with powerful performance and clear feedback. Perhaps it's a direct consequence of this race-oriented design that motorcycles from Mattighofen provide their owners with one thing above all else: an unbelievable amount of riding fun.
Adventures on the road and adventures beyond the asphalt - that's what KTM bikes are made for. And so that individual limits are defined by the rider and not by the motorcycle, KTM makes exclusive use of high-quality, state-of-the-art technology.
Further development is traditionally undertaken in Mattighofen at the leading edge, since a KTM should be a match for the extremest of situations both on and beyond the asphalt. The strikingly brilliant orange is a uniquely distinctive feature of the company whose heart belongs as much as ever to motorsport.
"READY TO RACE" will continue to be the philosophy of KTM in the future too – in the development and production as well as the use of its vehicles.